Make-up Blog!

So to make up for the weak blogging last week, I have decided to blog an extra day this week. Today, I returned to Craig Advertising to find Bob back in the office (only a little jet-lagged) after his trip to Venezuela. First, he showed me what he had been working on since he had gone out of town. He continued to work on the mattress store’s Memorial Day Plain Dealer insert after the client asked him to make some changes. Bob was not completely satisfied with the changes he had to make because they made the ad look more cluttered. He explained that he gave his advice to the client, but it was ultimately their decision whether to take his advice or not and they chose not to. In conclusion, he said to me, “They’re the ones paying for the ad.” Another frustration he has is sometimes dealing with clients who are so preoccupied that they don’t give him the right information to begin with, so Bob has to change his design (sometimes several times) when they correct their mistake(s). For example, Bob was creating an ad for Cleveland Plumbing Industry that would go in a magazine for commercial business owners. The ad started out as a quarter page ad, became a square third, then a horizontal third, and finally a vertical third. Because the client kept changing the size of the ad, Bob had to keep changing the layout of the ad to make everything fit. Afterwards, he set me up on an informational video about a program called Evernote. This program stores notes you create yourself, clippings from websites, images, and much more in a cloud which then syncs to all of your devices. Finally, I did some research for him using the program. I collected information for him on the Republic of China in the 1930s and 40s, Buddhist quotes, a story about Buddha and the elephant Nalgiri, Chinese use of fire weapons, and strange weapons used in Asian martial arts. Bob will use all of this information for a writing project he is starting.