Friday

Yesterday I did not come into the office because of my make-up AP Chemistry exam. Today, I did a few different things. First, I watched the beginning of a tutorial about social media marketing. This went over the basics of twitter and Facebook, from both a personal and professional point of view. It talked about how to set up accounts, the structures of each, and key terms to know. It talked about setting up a personal account on Facebook in addition to a page for your business because it is important to understand what the client will be seeing and doing. The importance of these medium is the idea of becoming viral between "sharing" and "retweeting". Bob said that next week I would be helping to put some of these ideas into practice for some clients, so he wanted me to get an idea of the "big picture". Then he showed me what he had been doing. He walked me through a program called Basecamp, which allows him to discuss with clients in forums what needs to be done and then organize to-do lists and calendars to give them an idea of the timeline and also remind him of deadlines. Then he showed me another program called shopify. This program allows you to easily set up and run an online store. He had been working on a site that sells yoga onesies using this program. Finally, I ended the day doing some more research for him. A client is looking to set up a mass emailing system, so Bob asked me to research three potential systems' features and prices. I not only clipped their features and prices from their websites and put them in a new Evernote notebook, but I also looked at online reviews of each to see which one would be the best suited for the client.